Michael Steeber reports: After revealing the location of a new retail store in Tokyo earlier this week, Apple is now promoting the grand opening of Apple Shinjuku with a new neon-themed video, signage, and promotional imagery on the company’s Japanese website.
In an interview yesterday with Nikkei, Apple’s retail head Angela Ahrendts reinforced the company’s dedication to expanding their brick-and-mortar presence in Japan in coming months and years …
… Apple removed the coverings and revealed unique teaser signage promoting the store’s grand opening. A lighted display on a temporary wall outside the store depicts Apple’s logo in neon, cycling through a rainbow of colors. Similar graphics are used on the store’s webpage. A QR codebelow the sign leads passersby to a video promoting the store. Apple brought native QR code scanning to the iPhone’s camera app last fall with iOS 11. The clip is embedded below: