The balance of power in pay television is shifting. In one corner, we have Netflix. In the other corer, we have everyone else.

According to a new report from PricewaterhouseCoopers, the number of Americans who subscribe to cable TV is now on par with the number who subscribe to Netflix, and it’s only a matter of time before Reed Hastings and company pull ahead of the pack. Based on a survey of 2,000 consumers, PwC found that 73% subscribe to a traditional pay-TV service, down from 76% in 2016 and 79% in 2015. Meanwhile, the percentage who said they subscribe to Netflix is also at 73%–putting it dead even with cable … (read more)

via fastcompany.com