… American songstress Katy Perry is known around the world for her hit songs, extravagant costumes, and her bad blood with fellow singer Taylor Swift. Here in Japan, though, the 32-year-old performer is becoming known for her love of local reed diffusers and fabric softeners, thanks to a new commercial being broadcast to television screens around the nation from 8 September.
The full 30-second version of the commercial, dubbed the “story commercial”, shows Perry getting her glamorous gear off and changing into a comfy robe.
Laundrin’, which bills itself as a “fabric and air care brand” has teamed up with the well-known singer to promote their new line of reed diffusers and fabric softeners, which were released in stores around Japan on 1 September.
The new commercial comes hot on the heels of Perry’s latest studio album Witness which was released in June this year … (read more)