Tesla is talking to the music labels about creating its own streaming service.
Why not work directly with Spotify, Apple and others? Good question.
Peter Kafka and Johana Bhuiyan report: Put this one in the “You can do that, but why would you want to do that?” file: Tesla is talking to the music industry about creating its own streaming music service.
Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.
Label sources aren’t clear about the full scope of Tesla’s ambitions, but believe it is interested in offering multiple tiers of service, starting with a Pandora-like web radio offering.
The bigger question: Why doesn’t Tesla simply integrate existing services, like Spotify or Apple Music, into all of its cars from the start — especially since Tesla already does a deal with Spotify for Teslas sold outside the U.S.?
“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” a Tesla spokesperson said … (read more)