‘Avengers’ Overpowers the Box Office
Sequel ‘Age of Ultron’ pulls in $187.7 million domestically, but falls short of record set by the original film
Ben Fritz writes: Only for Marvel could this seem like a less-than-superheroic opening.
[Read the full text here, at WSJ]
The movie industry is expecting a blockbuster summer at the box office, thanks primarily to highly anticipated sequels such as “Jurassic World,” “Mission Impossible: Rogue Nation,” “Ted 2” and “Minions,” as well as Pixar Animation Studios’ “Inside Out.” If even a portion of the population is growing tired of such films, that could be bad for major studios.
It has yet to open in China, where it is likely to be a huge hit, although studios receive only 25% of box-office revenue in that country. In the U.S., Disney is expected to get about 60% of ticket sales, while theaters keep the rest.
With $627 million in global box office so far and a total of well more than $1 billion expected, “Age of Ultron” should be very….(read more)
Write to Ben Fritz at ben.fritz@wsj.com
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